John Wayne | About

Hi. I’m John Wayne.

With over 22 years of experience in marketing and building brands, I teach people how to get clear, live a life in alignment, and elevate their career. Six years ago, I quit my corporate job and stepped into my own marketing agency full time. My 6-figure income was fully replaced and I moved to a beach house in Carmel-by-the-Sea, California. I wrote one of the first Facebook Marketing books and became a published author with Penguin Random House. I spoke at national and international conferences around the world. I took control of my life.  I now run an executive coaching company where I personally mentor my clients.

My core value in life is freedom.
I am passionate about creating and leaving my imprint in the world. The service that lights me up the most is teaching people. I love to speak on stages. I love to mentor people. I can show you how to create a life that is designed by you and that will work in all areas.

Official Biography

I received a BA from the University of North Carolina in English, and an MBA from DePaul University in Marketing. I was a Digital Marketing Manager at ConAgra Brands, CEO of a garage startup called Kintech Software, and a Digital Marketing Director at Healthcare Financial Management Association. I founded a marketing agency called Social Experts and built that business to high 6 figures. I’ve done the same with my coaching practice.

My Mission

My mission in life is to guide people to use their gifts to make a difference in this world.

I’ve been on a spiritual quest my entire life. From being brought up Christian with Buddhist undertones to leading ‘Come to Jesus’ retreats for a super church, to speaking in tongues with snakes, chanting with monks, meditating with psychics, doing kundalini yoga with a guru, channeling spirits with medicine women, moving healing energy with Taoist priests, ayahuasca ceremonies with shaman, magic mushrooms in the forest, silence in Ashrams, prayer in temple… my spiritual awakening challenged my entire existence and brought me complete fulfillment in my spirit self.

A Glimpse Into My Life

A glimpse of my life now.
I am either coaching my clients or helping their companies by consulting them. Integrity is my cornerstone. I am straight with my clients, my family, and my children. I mentor people that are up to big things in the world – people that are making a difference in the world – it’s very gratifying. My rewards are time with my family, a deeply spiritual life, and money that allows me to live the lifestyle I desire. I bring my kids to school each morning, and I see them in the early afternoon. I take walks with my beautiful wife on the beach every week and we have date night every Wednesday. I live in the place I have always dreamed of – a beach town in California called Carmel-by-the-Sea — a total paradise. It’s absolutely amazing here. The temperature is 50s – 70s year round. I get to be outside every day. The ambience of the area is magic. It’s like an Italian village got relocated to the California coast. I get to wake up and go to sleep hearing the waves crashing. The sunsets are spectacular colors. We have dolphins, whales, seals and sea lions around us every week. The food and wine scene is amazing. People are laid back, quiet, and at peace here. There is amazing artwork, classic cars, and forest all around. There is a total comfort to living in a place that feels like I was always meant to be here. I highly recommend you find your paradise and seek it out.

I love to travel.
I’m blessed to have travelled around the world many times. I lived in Germany as a child in a military family. I’ve travelled to Vietnam many times to visit family. One of my most favorite destinations is Italy. Specifically, Cinque Terre. I love the magic of small European towns on the Sea. The places I have not been that I really want to visit are: Australia, New Zealand, Tokyo, Scotland, and Ireland.


I love to workout and compete.
I’ve always been into sports. I played baseball and basketball a lot growing up. I competed in tennis in high school and became #12 in all of European DoDD schools. Now, I am into Triathlon. I’ve done over a dozen of them. It’s a total rush and challenge to the mind and body.

I love fast vehicles.
I’m a huge fan of sports cars and motorcycles. I sold my Audi TT when I moved to California and I bought a BMW S1000R sports bike. It’s fast. There is a certain degree of risk in life when you ride a motorcycle. I get that. And I would not have it any other way. When I ride my bike, I feel alive. I get the full experience moving at 120mph through the wind. There is nothing like it.


That is my story. If you like me, you’ll signup below and we’ll continue the journey. Make sure to connect with me on social media. I’m there every day collaborating with my tribe creating epic adventures.